Exploration of discrete information from Benchmarking Perspective: Electronic Products Evaluation Approach

There are a number of kinds of electronic gadgets existing in the world of gadgets for making the life of people faster, rapid, simpler and quicker. Whenever we go to the market we come across numerous types of newest gadgets of different kinds and most of them are very positive, practical, useful, productive and fruitful. The new gadgets keep appearance to the market with latest and sophisticated features every day in the market. In this paper we are considering the case of selection of electronic gadget. The important research field in decision science and operations research is multiple attribute decision making commonly called (MADM). The main intention of this paper is to expose the utility of grey numbers. The case proposed here deals to determine the preference of the electronic product in the situation of various alternatives available or to choose the best alternate in the multi criteria decision making platform with the situation where the data is complex and difficult to assess in term of quantity. A case study problem is revealed to show advantages of the proposed model. Grey numbers applications and uses have been suggested for finding the optimum solution in this literature. RR model technique based on grey numbers is used in this learning.